One operational platform for schools, coaches, programs, bookings and attendance across multiple countries
We built a multi-tenancy sports management system for a children’s sports organization operating across Australia, New Zealand and the United States.
The platform connects school relationships, program delivery, coaches, students, bookings, attendance, training, invoicing and reporting.
The challenge
The business was coordinating several audiences and operational workflows at once: schools, parents, coaches, internal employees and program participants.
As the organization expanded across regions, it needed one system that could coordinate the operation without losing local visibility.
What we built
- CRM for school management
- Call logging and marketing coordination
- School onboarding workflows
- Parent booking and registration
- Sports-kit purchases
- Web and mobile attendance
- File management
- Coach hiring, onboarding, training and quizzes
- Coach invoice management
- Custom role and permission management
- Weekly session planning
- Reporting for sessions, registrants, programs and sales
- Goal setting
How the system works
Internal teams manage school relationships and program planning, parents book activities, coaches manage attendance and operational activity, and management receives consolidated reporting across the business.
The platform supports both customer-facing and internal workflows rather than treating bookings as an isolated website function.
Architecture & technology
The backend uses Laravel and MySQL on scalable AWS infrastructure with S3 and RDS. The frontend uses advanced HTML, CSS and JavaScript, with mobile workflows integrated around attendance and field activity.
- Laravel
- PHP
- MySQL
- AWS
- S3
- RDS
- CRM workflows
- Attendance
- Reporting
- Role-based access
Outcome & impact
The system gives the organization a single operational backbone across countries, schools, staff and programs.
It demonstrates how custom software can support a real-world activity business where bookings, people, training, attendance, invoicing and reporting all need to move together.
Relevant experience
- Sports management software
- Multi-country operations
- CRM
- Bookings
- Attendance
- Training
- Invoicing
- Role-based permissions
- AWS
Planning something similar?
Tell us what the users, workflows, integrations and commercial model need to do. We can help shape the product around the real operation.